About Us

Maison Beast is a cultural disturbance disguised as a fashion brand. Born in Estonia, built without a rulebook, we fuse streetwear, satire, and storytelling into limited collections that make you ask, “Where have you been all my life?”
And we answer, “Ah, ah, ah, ah.”

But the clothes are just the entry point.

We think like hoteliers—obsessed with feeling, not just fabric. The atmosphere. The aftertaste. The way something lingers. We design for all five senses: the texture of a tag, the scent trapped in the packaging, the copy in your confirmation email, the fake mob boss whispering through your headphones telling you how to wear your new pants. Nothing is random. Everything’s in on it.

Because we don’t just sell product. We build worlds and experiences around every collection. And we do it all to prove one thing:

That a brand can still make you feel something.

We’re not here to fill closets. We’re here to mess with expectations. To turn the unboxing into theatre. To hijack your group chat. To make you laugh mid-scroll. To make you feel seen, hyped, confused—in the best way.

We live for that one moment when you open the box, pause, and say,
“What the fuck is this?”
Then pull out your phone… and smile.

That’s the brand. 
That's Maison Beast.